Identify your client's competitors, analyze their strengths and weaknesses, and assess their market positioning.
Understand the demographics, psychographics, and travel motivations of the ideal customer for your client's tourism product or hospitality service.
Identify emerging trends in the tourism and hospitality industry that could impact your client's business, such as sustainable travel practices or the growing popularity of digital nomads.
Analyze historical data and industry trends to predict future demand for your client's offerings and help them adjust their strategies accordingly.